Resistance Is Useless: The Art of Business Persuasion

Resistance Is Useless The Art of Business Persuasion This book will show you how anyone can be persuaded to do anything Geoff Burch has written a book that will change almost everything you ever believed about business and selling Combining the quick wi

This book will show you how anyone can be persuaded to do anything Geoff Burch has written a book that will change almost everything you ever believed about business and selling Combining the quick wit of a stand up comedian with the serious thoughtfulness of a psychoanalyst, he explains the value and power of persuasion a verbal martial art that, if used correctly wilThis book will show you how anyone can be persuaded to do anything Geoff Burch has written a book that will change almost everything you ever believed about business and selling Combining the quick wit of a stand up comedian with the serious thoughtfulness of a psychoanalyst, he explains the value and power of persuasion a verbal martial art that, if used correctly will always give you the outcome you desire in your business dealings Resistance is Useless will show you how to Change anyone s opinion on any subject Transform a lynch mob into your most devout supporters Avoid wasting thousands of pounds on customer care while your accounts department is threatening to pulp your customer s fingers with a hammer Understand how a perfect product demonstration can get you hurled into the street by security Sell tanks to Genghis khan Readership General Business, customer service and sales.